What the program is
The certification trains and licenses strategic advisors to deliver the CMG 360™ Assessment with the rigor, consistency, and brand standard the method requires. It assumes a seasoned advisory background and builds the specific product knowledge, diagnostic discipline, and delivery skill needed to run the assessment end to end and act on the results. It is not an introductory course.
Random Excellence™
Most businesses are world-class in some areas and weaker in others. A company moves at the speed of its worst domain, not its best, so every domain gets read. This is the basis for the COMPASS™ acronym.
Context-Aware Diagnostics™
The same score means different things in different situations. Every reading is shaped by where the company sits in its lifecycle, the market it competes in, and the owner's own goals, concerns, and curiosities.
Ten modules
| Module | Title | Hours | Focus |
|---|---|---|---|
| Module 1 | Introduction to the CMG 360™ Assessment | 6 | What the assessment is, its parts, and why it matters to an owner |
| Module 2 | How the CMG 360™ Assessment Works | 8 | The process, the integrity of the system, and data security |
| Module 3 | Random Excellence™ | 8 | Why competence is uneven, and the basis for COMPASS™ |
| Module 4 | Context-Aware Diagnostics™ | 10 | How context and owner intent shape every reading |
| Module 5 | COMPASS™ Diagnostic | 14 | The seven-domain diagnostic and financial benchmarking |
| Module 6 | BEACON™ Market Analysis | 8 | The outside assessment: market sizing and competitive landscape |
| Module 7 | CMG 360™ Assessment and the Bridge | 8 | Joining the assessments and building the deliverable |
| Module 8 | Understanding the Output | 10 | Reading the finished report and acting on the results |
| Module 9 | Industry Application: Index of Examples | 6 | Worked examples of the method across industries |
| Module 10 | Limitations, Responsible Use, and Professional Conduct | 6 | What the assessment does not do, and the conduct the credential requires |
| Total | Ten modules, self-paced | 84 | Objectives, topics, and review questions are in the study guide |
How certification is earned
Certification is earned by passing a single exam. Passing it, plus a signed license and brand-and-data-integrity agreement, completes certification.
Objective and unsupervised. Multiple choice, one best answer per question, taken online at the candidate's convenience.
80 questions across nine sections spanning the entire platform, from foundations and philosophy through the deliverable, output, and conduct.
Timed at three hours, delivered and scored automatically. No proctor.
80 percent, which is 64 of 80 correct. Every question is applied; the exam tests whether you can use the method, not recite it.
Ready to certify? Complete the modules, pass the exam at 80 percent or higher, agree to the brand-and-data-integrity standards, and sign the license.
Start the certification process →